How Strong Is Your Online Brand?

Questions

1. 01

   A stranger lands on your homepage. Can they tell what you do in 5 seconds?

   Scale

   
   • Not at all0 pts
   • Vaguely1 pts
   • Somewhat2 pts
   • Mostly3 pts
   • Instantly4 pts
2. 02

   How often do you post on your main social channel?

   Slider
   • Rarely or never0 pts
   • A few times a month1 pts
   • Weekly2 pts
   • A few times a week3 pts
   • Daily4 pts
3. 03

   Our logo, colors and fonts look the same everywhere we show up.

   Scale
   • Strongly disagree0 pts
   • Disagree1 pts
   • Neutral2 pts
   • Agree3 pts
   • Strongly agree4 pts
4. 04

   How fast do you reply to customer messages and reviews?

   Quick taps
   • We often miss them0 pts
   • Within a week1 pts
   • Within a day or two2 pts
   • Same day, usually within hours3 pts
5. 05

   How many reviews do you have on your main listing?

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   • None yet0 pts
   • 1 to 101 pts
   • 11 to 502 pts
   • 51 to 2003 pts
   • More than 2004 pts
6. 06

   Our website looks and works great on a phone.

   ScalePhoto backgrounds
   • Strongly disagree0 pts
   • Disagree1 pts
   • Neutral2 pts
   • Agree3 pts
   • Strongly agree4 pts
7. 07

   When did you last update your website?

   Tiles
   • 🦖 Years ago0 pts
   • 🕰️ This year1 pts
   • 🗓️ This quarter2 pts
   • 📅 This month3 pts
8. 08

   How many people are on your email list?

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   • No list yet0 pts
   • Under 1001 pts
   • 100 to 1,0002 pts
   • 1,000 to 10,0003 pts
   • More than 10,0004 pts
9. 09

   Customers recommend us to friends without being asked.

   Scale
   • Never0 pts
   • Rarely1 pts
   • Sometimes2 pts
   • Often3 pts
   • All the time4 pts

Results

• 

  Hidden Gem

  0 to 11 points

  Your business may be great, but online it is hard to find and hard to understand. The good news: the first fixes are the cheapest. Rewrite your homepage headline so it says exactly what you do and who it is for, claim your free business listings, and ask five happy customers for a review this week. Next step: pick one social channel and post once a week for a month.

• 

  Rising Brand

  12 to 20 points

  The foundations are there and people are starting to notice. What holds you back is consistency. Lock in a simple brand kit (one logo, two colors, two fonts) and use it everywhere. Set a same-day reply goal for messages. Next step: start an email list with a small welcome offer. Owned audiences grow quietly and never depend on an algorithm.

• 

  Solid Brand

  21 to 28 points

  Customers know who you are and what you stand for. You show up regularly, you answer fast and your reviews back you up. To level up, turn happy customers into storytellers: feature their photos, quotes and results on your site and socials. Next step: audit your mobile checkout or booking flow and remove one step. Small friction cuts add up to real revenue.

• 

  Standout Brand

  29 to 34 points

  You are doing the hard things well: clear message, consistent look, active community and fans who do your marketing for you. Protect that. Keep a monthly content calendar, refresh your site every quarter and keep listening to reviews. Next step: launch a simple referral program so your biggest fans get a thank-you for every friend they bring in.